Friday, August 5, 2011

Five ways you can screw with travel companies via social media

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The travel industry is interested in what you have to say. Everything. I know this seems crazy. I mean, when was the last time you felt an airline employee was actually listening to you? Well, that sector is among the travel businesses paying close attention to you.

I saw on PRNewser yesterday that travel and hospitality companies are using online monitoring tools to keep track of what you tweet and post while you're on vacation. This should come as no surprise, of course: it's standard practice in any business to monitor online customer behavior (how do think Amazon generates such awesome product recommendations for you?). What you may not realize is that this is an opportunity with endless potential for mischief.

So, you have the travel industry's ear ... what are you going to do with it? Here are five ideas for you:

Continue reading Five ways you can screw with travel companies via social media

Five ways you can screw with travel companies via social media originally appeared on Gadling on Thu, 04 Aug 2011 09:00:00 EST. Please see our terms for use of feeds.

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